TOS: All roads lead to Obama & Crenshaw Blvd.


On Saturday, October 19th a huge crowd is expected to participate in the 14th Annual Taste of Soul Street Festival.  The action will be on Crenshaw Boulevard, starting at Obama boulevard and flowing a mile south to King Boulevard.  There will be five entertainment stages, information booths, vendors offering all types of food and merchandise and other activities which make it one of L.A.’s premiere street festivals.

 

From the beginning Taste of Soul has been a huge success.  Organized by Bakewell Media and the Los Angeles Sentinel to fill the void and thirst residents and businesses had in showcasing the spirit of the South Los Angeles community.  The only drawback of the event is that it is only one day.

 

Street festivals have always been an event Cities use to promote culture and diversity.  Taste of Soul is often compared to the Black Family Reunion event due to its size and corporate support.  During the 1980’s, a drug epidemic spread through the nation.  Urban cores, specifically the African-American community in areas like Los Angeles were devastated.  As a result, some leaders targeted the African-American family structure as the culprit of the problems created by the epidemic.

 

Responding to the attack of the Black family, the National Council of Negro Women went to work.  Through their nationwide reach and credibility, in 1986 they launched the Black Family Reunion.  Urban centers across the nation became host sites featuring a simultaneous two-day event.  In Los Angeles the event was held at Exposition Park.  The success was overwhelming as the theme was simple: showcase the benefit and historic significance of the black family.  Following years of community support the event eventually outgrew itself but the point was made.

 

In 2005 Taste of Soul was organized.  They gracefully took the baton and  haven’t looked back as the theme has been consistent: showcasing the South Los Angeles community.

For additional information please use this link>>>> TOS


Tip – Even if you are an expert in navigating the streets of Los Angeles or consider yourself well-versed in the Leimert Park and Crenshaw community, you are encouraged to jump on Metro or park in the designated shuttle-ride sites.

Obama Boulevard now open


[Baldwin Village, CA]  Baldwin Village is a small community in South Los Angeles (south of the Santa Monica Freeway).  It is known by many Angelenos as the “Jungle,” which was the name given as it was made up of intricate apartment complexes featuring tropical landscapes.  Like many parts of Los Angeles the area has changed, some good some not so good.  It is currently a working-class community that is surrounded in all directions by some of the area’s most iconic neighborhoods such as:  Baldwin Hills, Leimert-Park, Baldwin Vista, View Park and West Adams.

Feb. 2007 to May 2019

A little over twelve years ago, then Senator Barack Obama made a pit-stop to the community pleading for support and cash to support and fuel what turned into a historic campaign.

President’s row

Today thousands of Angelenos got a chance to pull out their Obama gear and once again show their support for the 44th president of the United States. The occasion was Rodeo Road (Ro-D-Oh), which has the same spelling as Rodeo Drive which is in Beverly Hills, was transformed and is now President Barack Obama Boulevard.  The street stretches from just east of Arlington Avenue and goes west where it ends in Culver City. The significance of the street is because it is now part of Los Angeles’ president’s row.

Many Angelenos, even natives do not know about this factoid.  Quite simply, president’s row starts from Washington (George Washington) Blvd. which is immediately north of the Santa Monica freeway so now the next four intersections going south are part of the row.  Washington Blvd., Adams Blvd. (John Adams), Jefferson Blvd. (Thomas Jefferson) and now Obama Blvd.  You can find this iconic part of the city by going south on any of the following thoroughfares; Arlington, Crenshaw and La Brea.


13 min. event highlight clip


23,000+ in attendance

The naming ceremony was one of those occasions where you just knew something special was going to happen.  The city of Los Angeles estimated the enthusiastic crowd to be around 23,000.  The bottom-line strategy of city officials was to recognize the community’s pride in Barack Obama with hope that it stimulates the community and triggers much-needed rebuilding.

To read more of why this celebration is important read HERE.

A huge thank you to the more than 23,000 people who came out and made our dedication such a special event today.


Here are some photos from the event.